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Other brands
iFit Guide
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Free 30-day return on your 1st item in each product category (e.g., undies, t shirts, dress shirt). Mix & match risk free!
Order 2+ in the same category (e.g., 3 undies): return/ exchange deductions apply. Try 1 first before buying more
Fewer returns = lower costs for us = lower prices for you. We call it our sustainable returns guarantee
List of all product categories:
1. Underwear - all underwear ranges, styles, fits and fabrics are considered the same product
category. This means all:
- Ranges: Elite, Elite Air, Apex, Re:Luxe, Tactical, Endurance
- Styles: Boxer Brief, Longer Boxer Brief, Trunk, Briefs, Boxers
- Fits: Standard, Athletic, Longer
- Fabrics: Re:Luxe, Compression, Luxe
are considered the same product category
Just order 1 unit first and get a free return. When ordering 2 or more pairs, neither gets a free return or exchange.
Intimate items such as underwear and socks cannot be resold once worn due to hygiene and health code policies. Because of this, we can only process a refund for 1 pair of underwear and socks that have been taken out of their packaging only if you order 1 pair. But don't worry, we have a very accurate fit guide that usually gets it right the first time. When ordering 2 or more pairs, neither gets a free return or exchange.
2. Button Up Shirts in all styles, fits and fabrics are considered the same product line:
- Dress shirts
- Short Sleeve Button Ups
3. T Shirts in all styles, fits and fabrics are considered the same product line:
- Essential
- Runweight
- Crew Neck
- V Neck
- Short sleeve
- Long sleeve
4. Polos in all styles, fits and fabrics are considered the same product line:
- Short sleeve
- Long sleeve
- Lightweight fabric
- Other fabric
5. Undershirts in all necklines are considered the same product line:
- High V
- Deep V
- Crew Neck
- Airweight
- DryShield
6. Socks in any fit or style are considered the same product category
7. Training Shorts are all considered the same product category:
- Titan - Locked In
- Contender
- Heavyweight
8. Chino Shorts
9. Backpacks
10. Duffle bags
11. Small bags
12. Water Bottles in any size are considered the same product category - 25oz
- 32oz
A high performance underwear for men powered by a custom built, eco-friendly, advanced performance microfiber that is more luxurious, durable, breathable, sweat-wicking, quick-drying, stretchy, incredibly soft, anti-odor and anti-chafing.
To push breathability even further, we added mesh Breathe Zones for more airflow and uncompromising ventilation where you need it most. Bye, swamp crotch.
This pair packs all the features you need for work, sweat, play and everything in between (because you’ve got better things to do than remembering to pack an extra pair): Grip Thighs that never ride up or bunch, a horizontal fly for a more natural movement when nature calls, reinforced stress points for extra durability to last for years, and 15+ other smart features for more comfort, performance and durability.
Mix & match any products sitewide to create your own bundle and save big
All of our garments are easy care: wash on cold and hang to dry - that's it
Do not iron
Do not dry clean
Do not bleach
So easy, you won't need to call mom for help.
She'll be so proud.
Fabric: Engineered with eco-conscious high-performance microfiber for a lower environmental footprint. Each pair of underwear diverts 2 plastic bottles from landfills, oceans and incinerators and reduces our reliance on fossil fuels.
Restocking end Aug. Pre order now to get first dibs!
For a faster, more natural movement when nature calls. This is tactical military precision in your pants.
Built with technical qualities for all-activity and all-weather comfort. Sweat-wicking, quick-drying, 360°stretch, anti-odor, cuddling-with-pandas soft, durable, breathable, featherlight and everything-able.
Made from recycled bottles (two, to be exact) that diverts waste from landfills and oceans and lessens our dependency on fossil fuels.
For incredible durability. Stop rips and tears so that you’re never “that guy” doling out wisdom with raggedy underwear.
Protects from chafing, tames the bulge and makes the outline of your “bits and pieces” less noticeable (some things are better left to the imagination)
For that added touch of sophistication, quality, and craftsmanship. It's the little things, ya know?
No ride up, no awkwardly tugging your pants to pull the legs down.
Stays put on your waist and doesn’t roll over or slide down. No more plumber’s crack.
Spacious enough for the anatomy of men (not a Ken doll). Conforms naturally around your nuggets to caress them gently. No more “mashing”, no more awkward re-adjustments.
Care label doubles as a locker loop for easy hanging and drying anywhere (gym locker, hanger, tree branch).
Just smooth sailing all around. Enjoy that no-chafe and no-itch comfort.
For a complete range of motion and unencumbered stretch. Go ahead, attempt that split.
Micro vents for more airflow and uncompromising ventilation where you need it most (between the legs and on the lower back). Bye, swamp ass.
Micro vents for more airflow and uncompromising ventilation where you need it most (between the legs and on the lower back). Bye, swamp ass.
A modern fit that stops... well, wedgies.
Minimalism speaks volumes over loud branding (and it generally looks better, too).
Durable seams engineered for action and then some. Lays flat against your skin to minimize chafing and blends in seamlessly. (Sorry, we had to.)
Sports a mid-thigh length for just the right amount of coverage.
Pinch to zoom
| All Citizens | Tommy John | Lululemon | Mack Weldon | |
|---|---|---|---|---|
|
Price
|
$19
|
$40
|
$38
|
$34
|
|
Savings (%)
|
53%
|
50%
|
44%
|
|
|
Anti-Ride Up
|
||||
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Quick Fly
|
||||
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Performance Fabric
|
||||
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Breathe Zones
|
||||
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Reinforced Stress Points
|
||||
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6-Pack Price
|
$95
|
$202
|
$204
|
$184
|
|
Savings
|
$107
|
$109
|
$89
|
What makes premium apparel premium? Is it the quality of the fabrics, materials and designs, or is it artificially inflated prices?
Most premium apparel brands sell basic underwear for +$35 and dress shirts for +$130 when they cost a fraction to make. And you may have noticed that these same brands used inflation and rising costs as cloud cover to raise their prices 15 - 30% despite the actual inflation rate being considerably lower.
Because these businesses prioritize making more money for themselves and their shareholders rather than delivering more value to their customers. This leads them to spend more money on marketing to sell an “aspirational lifestyle”, bolster their margins by lowering product quality and cutting costs, and create a false sense of exclusivity to justify their high prices. How else can you convince someone to spend more money on clothes that have fewer features, less performance, and ultimately less comfort?
This inspired the creation of All Citizens and our lofty mission of democratizing comfort. We set out to make premium products at more accessble prices with sustainability and social impact at our core.
We’re pursuing a more utilitarian and spartan approach to retail - no inflated prices because of “brand”, no discounting games or waiting around for coupons - just better products at better prices all year ‘round.
Welcome to better retail.
