We stand for quality, performance and comfort for all

Better apparel

Made with high-performance fabrics and tons of comfort enhancing designs - we make game-changing products with a meaningful point of difference.

Fewer dollars

We’re online only and sell direct-to-consumer - no middlemen, no flagship on 5th Ave and no discounting or seasonal sales - just great products at great prices 365 days a year.

Retail made easy

Fast 3-day shipping comes standard on all US orders, and free return or exchange on your first item - it’s the way retail should be.

A few words from our customers

  • I got a pair of your boxer briefs for my wedding and they were legitimately the best thing I've ever worn. Four hours of dancing in late June and no swamp ass. Brilliant. Thanks for making an excellent product.

  • I'm wearing the boxers today and wore the performance shirt on my ride into work today. The shirt is tremendous. It wicked all the sweat from my body even though I had a blazer on top of the shirt.

  • I can't even tell you how awesome it is to have found a pair of briefs that actually stays on my thighs without bunching up! Keep up the awesome work because the tree trunk thigh community is counting on you guys!!!

  • I’ve purchased boxer briefs from several other companies, and while they were OK, they all left something to be desired. Some fit strange, others you spent all day fixing the legs rolling up, and some just wore out way too quickly. All Citizens tackles all those issues head on and comes out on top. In most cases, at less than half the price, too. The combination of product and customer service are unmatched elsewhere. Game changing stuff!

  • I would just like to say that out of all the different brands of underwear I have tried, All Citizens is without a doubt the most comfortable

  • So much better than I could have imagined. I didn’t know boxers could be this good- better fit, material, construction, etc. than I’d ever experienced in underwear.

  • Exceptional value
    A sports shirt that looks like a high quality dress shirt. Drapes well, fits well, stretches perfectly. The stretch allows you to get that perfect tailored fit, without any bagginess, and still stretch your way through what a normal shirt wouldnt let you.

  • This is best performance dress shirt quality to cost ratio on the market. Material is light and airy but durable and the fit is perfect. Trim fit is tapered for an athletic body. Can wear tucked in or out. Will definitely be purchasing more.

  • Favorite pair of training shorts.
    Since day 1, these shorts quickly became my favorite pair to train in. I love running in them because my phone and keys stay in the same place without moving much. I love lifting & climbing in them because they are so breathable. Cannot recommend more.

  • Surprise competitor to the bigger names
    I purchased a pair of Contender shorts in black in May 2019 when I was looking to replace my other training shorts. The Contenders blow other shorts away. They are a nice slim fit and without pilling so far. I wear them while strength training and like the little zip pocket on the right hip as a place to keep my locker key. Phone, etc. don’t bounce around in my pocket either. They’ve held their own on summer day hikes and short kayak trips.

  • Thank you for making good quality clothing at affordable prices! I'm looking forward for my next shipment!

  • Had a bowling night with the boys last night. Seven games. Over seventy frames of sweaty, pitchers-of-beer-fueled competitive peak performance. At no point did my briefs ride up. Thanks for that.

  • My nethers have never felt better.

  • The approachability, affordability, customer service, and no-nonsense/middleman mission of All Citizens are what attracted me to the brand and your message confirms I made the right choice.

  • Those shirts are amazing! The fit for me is unparalleled and I greatly enjoy the fabric. After spending couple hours trying on all the 'Extra Slim Fit' shirts at Macys and ending up with cheap feeling CK that were promptly returned your shirts are a breath of fresh air!

  • I've loved the endurance compression shorts. Thank you for offering a great product at a reasonable price point for your customers.

  • Love the dress shirts - some of the best fitting shirts I've worn with no need to tailor them.

  • Can't wear any of my other dress shirts anymore without feeling uncomfortable the whole day.

  • You have been my favorite brand. I have tried a few more brands and can say that none of them come close to All Citizens! Keep up the great work and I hope to keep doing business with you.

  • I just received a pair of your longer variant, and I must say, they're the best pair of underwear I've ever had.

  • I love these dress shirts. Fit is perfect.

  • The quality & features of the garments that I have purchased is very good.