Comfort should be accessible to all
And here's how we're doing it
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01.Premium ProductsWe invest in the highest quality performance fabrics, smarter design and built-to-move construction to make category-leading products with unparalleled comfort.
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02.Fewer DollarsWe keep operations lean and free from unnecessary costs so you enjoy premium comfort at wallet-friendly prices, 365 days a year.
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03.Better For AllCarbon-neutral 3-day shipping, sustainable fabrics, inclusive sizing and a social mission to democratize comfort.
But let us break it down further
No middlemen, no unnecessary costs. With a spartan approach to doing business, we deliver better products and far greater value to you, our customer.
“Brand” Mark Up
Marketing
Other Operating Costs
Product Production and Delivery
$40
Designer Labels
$30
Other DTC Brands
$15
All Citizens

At the core of it all
1 Evolutionary - Always in pursuit of better through
continuous
collaboration
continuous
collaboration
Co-creation with our customers (you) leads to better products made for you, by you
2 Man-kind - For all
kinds of
men and for
the good of all
mankind
kinds of
men and for
the good of all
mankind
Every body is different and we’re all about having options. We offer inclusive sizing and extended fits for all shapes and sizes.
Our mission of democratizing comfort doesn’t just end with our customers. Our For All Social Mission aims to empower communities and provide comfort for all.
Better retail is nothing without an unrelenting focus on quality and comfort. Find out what else goes into creating apparel that’s better by design.