Other brands
Other brands
Fit Guide
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Free 30-day return on your 1st item in each product category
Order 2+ units: return / exchange deductions apply.
Fewer returns = lower costs for us = lower prices for you. We call it our sustainable returns guarantee
List of all product categories:
1. Underwear - all underwear ranges (Elite II, Paradise Pocket, Tactical II, Endurance, Classic), fits (Standard, Athletic, Longer), styles (boxer brief, trunk, brief, boxer) and fabrics (Re:Luxe, Compression, Luxe) are considered the same product category.
Intimate items such as underwear and socks cannot be resold once worn due to hygiene and health code policies. Because of this, we can only process a refund for 1 pair of underwear and socks that have been taken out of their packaging only if you order 1 pair. But don't worry, we have a very accurate fit guide that usually gets it right the first time. When ordering 2 or more pairs, neither gets a free return or exchange.
2. Performance Dress shirt and the Performance Short Sleeve Button Up in all styles, fits and fabrics are considered the same product line
3. Essential V Neck and Crew Neck in all styles, fits and fabrics are considered the same product line
4. AirWeight undershirt - High V and Deep V are considered the same product line
5. All socks in any fit or style are considered the same product category
6. Contender Training Shorts and Heavyweight Training Shorts are considered the same product line
7. The Limitless Performance Chino
The most technologically advanced underwear ever built. The Apex III Series features the updated Paradise Pocket Gen III ball pouch that's built with spacesuit-grade materials and category-leading tech for an incredibly comfortable wear.
First, we reinvented the Paradise Pocket with the updated Gen III design - it's even easier to put on and you'll never fall out of the ball pouch, so the twins will never stick to your thighs again. No more awkward sumo squat, elongated side step or bat wings (sorry for the visual) - just life-changing comfort and adjustment-free days.
The silver fabric used in the Paradise Pocket Gen III has incredible anti-odor properties and permanent anti-odor control. The silver in the fabric kills 99.9% of odor-causing bacterial so you can travel light and extend the time between washes while your genitals stay fresh.
The Paradise Pocket Gen III's fabric is also anti-radiation - by using it to form the Pocket, it creates an anti-radiation Faraday Shield to protect your "boys" from harmful, sperm-killing electromagnetic waves emitted from electronic devices - it's the same fabric tech used in spacesuits. The 3D pocket design blocks electromagnetic waves from your majesticles from all angles - phone in pocket, laptop on lap, wifi router nearby - all blocked with full protection from any direction.
The rest of the Apex III underwear is made with our EcoSilver performance fabric that is designed to deliver peak performance with a lower environmental footprint. We spent over a year developing a custom recycled, premium-grade yarn that maintains the same performance features and ultra soft feel you’ve come to know and love.
Then, to push fabric innovation further, we combined the recycled yarns with metallic silver to give you extraordinary next-to-skin comfort and the very best odor protection. Silver is the most effective material for neutralizing odor-causing bacteria and is advanced enough to be used in spacesuits to keep astronauts fresh.
Apex III is engineered with 15+ smart features, including Power Grip, laser-cut wide leg grippers lined with soft silicone for incredible hold. The legs will never ride up or bunch, so no more awkwardly tugging your pants to pull the legs down. The Power Grip is also stays hidden, even under tighter pants, so no more visible underwear lines either.
All of our garments are easy care: wash on cold and hang to dry - that's it
Do not iron
Do not dry clean
Do not bleach
So easy, you won't need to call mom for help.
She'll be so proud.
Fabric: Engineered with eco-conscious high-performance microfiber that’s 82% recycled polyester, 8% silver. 10% spandex, 100% high-performance and zero compromise. Each pair diverts 2 plastic bottles from landfills, oceans and incinerators to reduce our reliance on fossil fuels and lower our environmental footprint.
Available for pre-order. Ships end March. Reserve it now to get first dibs!
What makes premium apparel premium? Is it the quality of the fabrics, materials and designs, or is it artificially inflated prices?
What makes premium apparel premium? Is it the quality of the fabrics, materials and designs, or is it artificially inflated prices?
Because these businesses prioritize making more money for themselves and their shareholders rather than delivering more value to their customers. This leads them to spend more money on marketing to sell an “aspirational lifestyle”, bolster their margins by lowering product quality and cutting costs, and create a false sense of exclusivity to justify their high prices. How else can you convince someone to spend more money on clothes that have fewer features, less performance, and ultimately less comfort?
This inspired the creation of All Citizens and our lofty mission of democratizing comfort. We set out to make premium products at more accessble prices with sustainability and social impact at our core.
We’re pursuing a more utilitarian and spartan approach to retail - no inflated prices because of “brand”, no discounting games or waiting around for coupons - just better products at better prices all year ‘round.
Welcome to better retail.
