Apex III Longer Boxer Brief
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The most technologically advanced underwear ever built. The Apex III Series features the updated Paradise Pocket Gen III ball pouch that's built with spacesuit-grade materials and category-leading tech for an incredibly comfortable wear.
First, we reinvented the Paradise Pocket with the updated Gen III design - it's even easier to put on and you'll never fall out of the ball pouch, so the twins will never stick to your thighs again. No more awkward sumo squat, elongated side step or bat wings (sorry for the visual) - just life-changing comfort and adjustment-free days.
The silver fabric used in the Paradise Pocket Gen III has incredible anti-odor properties and permanent anti-odor control. The silver in the fabric kills 99.9% of odor-causing bacterial so you can travel light and extend the time between washes while your genitals stay fresh.
The Paradise Pocket Gen III's fabric is also anti-radiation - by using it to form the Pocket, it creates an anti-radiation Faraday Shield to protect your "boys" from harmful, sperm-killing electromagnetic waves emitted from electronic devices - it's the same fabric tech used in spacesuits. The 3D pocket design blocks electromagnetic waves from your majesticles from all angles - phone in pocket, laptop on lap, wifi router nearby - all blocked with full protection from any direction.
The rest of the Apex III underwear is made with our EcoSilver performance fabric that is designed to deliver peak performance with a lower environmental footprint. We spent over a year developing a custom recycled, premium-grade yarn that maintains the same performance features and ultra soft feel you’ve come to know and love.
Then, to push fabric innovation further, we combined the recycled yarns with metallic silver to give you extraordinary next-to-skin comfort and the very best odor protection. Silver is the most effective material for neutralizing odor-causing bacteria and is advanced enough to be used in spacesuits to keep astronauts fresh.
Apex III is engineered with 15+ smart features, including Power Grip, laser-cut wide leg grippers lined with soft silicone for incredible hold. The legs will never ride up or bunch, so no more awkwardly tugging your pants to pull the legs down. The Power Grip is also stays hidden, even under tighter pants, so no more visible underwear lines either.
Free US Shipping when you order $65 or more
Mix & Match any products sitewide to build your bundle.
Buy 5, get 1 more* free (add all 6 to cart)
Buy 7, get 2 more* free (add 9 to cart)
Buy 10, get 4 more* free (add 14 to cart)
*Lowest price item in cart will be discounted
*Discounts automatically apply in cart
Do not iron
Do not dry clean
Do not bleach
So easy, you won't need to call mom for help.
She'll be so proud.
Fabric: Engineered with eco-conscious high-performance microfiber for a lower environmental footprint. Each pair of underwear diverts 2 plastic bottles from landfills, oceans and incinerators and reduces our reliance on fossil fuels.
81% recycled polyester, 8% silver, 10% spandex
The most technologically advanced underwear ever built. The Apex III Series features the updated Paradise Pocket Gen III ball pouch that's built with spacesuit-grade materials and category-leading tech for an incredibly comfortable wear.
First, we reinvented the Paradise Pocket with the updated Gen III design - it's even easier to put on and you'll never fall out of the ball pouch, so the twins will never stick to your thighs again. No more awkward sumo squat, elongated side step or bat wings (sorry for the visual) - just life-changing comfort and adjustment-free days.
The silver fabric used in the Paradise Pocket Gen III has incredible anti-odor properties and permanent anti-odor control. The silver in the fabric kills 99.9% of odor-causing bacterial so you can travel light and extend the time between washes while your genitals stay fresh.
The Paradise Pocket Gen III's fabric is also anti-radiation - by using it to form the Pocket, it creates an anti-radiation Faraday Shield to protect your "boys" from harmful, sperm-killing electromagnetic waves emitted from electronic devices - it's the same fabric tech used in spacesuits. The 3D pocket design blocks electromagnetic waves from your majesticles from all angles - phone in pocket, laptop on lap, wifi router nearby - all blocked with full protection from any direction.
The rest of the Apex III underwear is made with our EcoSilver performance fabric that is designed to deliver peak performance with a lower environmental footprint. We spent over a year developing a custom recycled, premium-grade yarn that maintains the same performance features and ultra soft feel you’ve come to know and love.
Then, to push fabric innovation further, we combined the recycled yarns with metallic silver to give you extraordinary next-to-skin comfort and the very best odor protection. Silver is the most effective material for neutralizing odor-causing bacteria and is advanced enough to be used in spacesuits to keep astronauts fresh.
Apex III is engineered with 15+ smart features, including Power Grip, laser-cut wide leg grippers lined with soft silicone for incredible hold. The legs will never ride up or bunch, so no more awkwardly tugging your pants to pull the legs down. The Power Grip is also stays hidden, even under tighter pants, so no more visible underwear lines either.
Free US Shipping when you order $65 or more
Mix & Match any products sitewide to build your bundle.
Buy 5, get 1 more* free (add all 6 to cart)
Buy 7, get 2 more* free (add 9 to cart)
Buy 10, get 4 more* free (add 14 to cart)
*Lowest price item in cart will be discounted
*Discounts automatically apply in cart
Do not iron
Do not dry clean
Do not bleach
So easy, you won't need to call mom for help.
She'll be so proud.
Fabric: Engineered with eco-conscious high-performance microfiber for a lower environmental footprint. Each pair of underwear diverts 2 plastic bottles from landfills, oceans and incinerators and reduces our reliance on fossil fuels.
81% recycled polyester, 8% silver, 10% spandex
Breeze through your day in
comfortable, adjustment-free underwear
made with
spacesuit-grade tech
Here’s a secret most brands don’t want you to know
What makes premium apparel premium? Is it the quality of the fabrics, materials and designs, or is it artificially inflated prices?
Most premium apparel brands sell basic underwear for +$30 and dress shirts for +$120 when they cost a fraction to make. And you may have noticed that these same brands used inflation and rising costs as cloud cover to raise their prices 15 - 30% despite the actual inflation rate being considerably lower.
But why?
Because these businesses prioritize making more money for themselves and their shareholders rather than delivering more value to their customers. This leads them to spend more money on marketing to sell an “aspirational lifestyle”, bolster their margins by lowering product quality and cutting costs, and create a false sense of exclusivity to justify their high prices. How else can you convince someone to spend more money on clothes that have fewer features, less performance, and ultimately less comfort?
Create artificial exclusivity that they expect customers to pay more for
No brand recognition ‘surcharge’
We believe in pricing at the true value of the product - customers first, always
Guess who’s paying for all that? (Hint: it’s you)
Fancy packaging that just gets thrown out immediately anyways
These practices raise their product prices and benefit their bottom line, and their customers are stuck footing the bill
Lease prime real estate in malls across the country
Tons of discarded inventory from last season
Streamlined return policy with return rates 10 times lower than the industry average
Rather than keep these savings, we pass them back to you in the form of lower prices
Opt for cheaper materials to reduce costs and increase margins
Rarely pass down savings from economies of scale to customers
Work with expert craftsmen
No production shortcuts
This all adds to our production costs but it also results in best-in-class products, and we wouldn’t have it any other way.
This inspired the creation of All Citizens and our lofty mission of democratizing comfort. We set out to make premium products at more accessble prices with sustainability and social impact at our core.
We’re pursuing a more utilitarian and spartan approach to retail - no inflated prices because of “brand”, no discounting games or waiting around for coupons - just better products at better prices all year ‘round.
Welcome to better retail.