Re:Luxe Classic Trunk - Standard Fit
Want to know a secret?
A modern, upgraded base layer - pairing luxe performance microfiber with smart designs to make this a comfort powerhouse.
This pair packs all the features you need for work, sweat, play and everything in between (because you’ve got better things to do than remembering to pack an extra pair).
Fabric: Engineered with eco-conscious high-performance microfiber for a lower environmental footprint. Each pair of underwear diverts 2 plastic bottles from landfills, oceans and incinerators and reduces our reliance on fossil fuels.
For a faster, more natural movement when nature calls. This is tactical military precision in your pants.
Built with technical qualities for all-activity and all-weather comfort. Sweat-wicking, quick-drying, 360°stretch, anti-odor, cuddling-with-pandas soft, durable, breathable, featherlight and everything-able.
Made from recycled bottles (two, to be exact) that diverts waste from landfills and oceans and lessens our dependency on fossil fuels.
For incredible durability. Stop rips and tears so that you’re never “that guy” doling out wisdom with raggedy underwear.
Protects from chafing, tames the bulge and makes the outline of your “bits and pieces” less noticeable (some things are better left to the imagination)
For that added touch of sophistication, quality, and craftsmanship. It's the little things, ya know?
No ride up, no awkwardly tugging your pants to pull the legs down.
Stays put on your waist and doesn’t roll over or slide down. No more plumber’s crack.
Spacious enough for the anatomy of men (not a Ken doll). Conforms naturally around your nuggets to caress them gently. No more “mashing”, no more awkward re-adjustments.
Care label doubles as a locker loop for easy hanging and drying anywhere (gym locker, hanger, tree branch).
Just smooth sailing all around. Enjoy that no-chafe and no-itch comfort.
For a complete range of motion and unencumbered stretch. Go ahead, attempt that split.
Micro vents for more airflow and uncompromising ventilation where you need it most (between the legs and on the lower back). Bye, swamp ass.
Micro vents for more airflow and uncompromising ventilation where you need it most (between the legs and on the lower back). Bye, swamp ass.
A modern fit that stops... well, wedgies.
Minimalism speaks volumes over loud branding (and it generally looks better, too).
Durable seams engineered for action and then some. Lays flat against your skin to minimize chafing and blends in seamlessly. (Sorry, we had to.)
A square-cut length that’s great underneath shorter shorts.
Pinch to zoom
Breeze through your day in
comfortable, adjustment-free underwear
Breeze through your day in
comfortable, adjustment-free underwear
Here’s a secret most brands don’t want you to know
What makes premium apparel premium? Is it the quality of the fabrics, materials and designs, or is it artificially inflated prices?
Most premium apparel brands sell basic underwear for +$30 and dress shirts for +$120 when they cost a fraction to make. And you may have noticed that these same brands used inflation and rising costs as cloud cover to raise their prices 15 - 30% despite the actual inflation rate being considerably lower.
But why?
Because they are more focused on making more money for themselves and their shareholders rather than delivering value to their customers. Their priority is to spend more money on marketing to sell an “aspirational lifestyle”, bolster their margins by lowering product quality and cutting costs, and create a false sense of exclusivity to justify their high prices. How else can you convince someone to spend more money on clothes that have fewer features, less performance, and ultimately less comfort?
Create artificial exclusivity that they expect customers to pay more for
No brand recognition ‘surcharge’
We believe in pricing at the true value of the product - customers first, always
Guess who’s paying for all that? (Hint: it’s you)
Fancy packaging that just gets thrown out immediately anyways
These practices raise their product prices and benefit their bottom line, and their customers are stuck footing the bill
Lease prime real estate in malls across the country
Tons of discarded inventory from last season
Streamlined return policy with return rates 10 times lower than the industry average
Rather than keep these savings, we pass them back to you in the form of lower prices
Opt for cheaper materials to reduce costs and increase margins
Rarely pass down savings from economies of scale to customers
Work with expert craftsmen
No production shortcuts
This all adds to our production costs but it also results in best-in-class products, and we wouldn’t have it any other way.
This inspired the creation of All Citizens and our lofty mission of democratizing comfort. We set out to make premium products at more accessble prices with sustainability and social impact at our core.
We’re pursuing a more utilitarian and spartan approach to retail - no inflated prices because of “brand”, no discounting games or waiting around for coupons - just better products at better prices all year ‘round.
Welcome to better retail.
