Lafayette Aviators
Want to know a secret?
The problem: most sunglasses are made with thin, flimsy frames that break easily, scratch easily, and need to be babied. And yet, you still have to spends hundreds of dollars for them. So we set out to create incredibly durable, life-proof sunglasses for spontaneous lifestyles (and to handle the occasional "oh sh**" moment).
We built men’s aviator sunglasses with aerospace-grade aluminum alloy that's scratch resistant, impact resistant and corrosion resistant - it's made with the same material used to make CubeSat satellites and is one of the highest strength-to-weight alloys. Despite weighing less than 20 grams, they have particularly good resistance to harsh environments and saltwater corrosion, all packed into a frame you won’t even notice you're wearing.
Then, we used advanced polarized lenses with 100% UVA/UVB protection, and are scratch resistant, impact resistant and shatter-proof to keep your eyes safe.
These Polarize sunglasses come with a reinforced steel folding case that neatly fits in your pocket (because nobody likes bulk).
Free U.S. Shipping for all sunglasses
Grab a few pairs to throw around and store at home, car, office, and day bag:
2 Pack: Get 2 pairs for $140* ($70 each)
3 Pack: Get 3 pairs for $198* ($66 each)
5 Pack: Get 5 pairs for $298* ($59.60 each)
* Automatically applies at checkout
- Wipe clean with dry cloth
- Store in protective case when not in use
- Keep lenses away from sea water and other corrosive liquids
The strongest frame in its class.
Incredibly durable and lightweight.
Some might say using such high quality metal is overkill - we just call it good design
Scratch-resistant
Impact-resistant
Corrosion-resistant
Life-proof
The thicker frame protects the lenses from accidental drops by making contact with the ground first (and thanks to the impact-resistance on the frames, you won’t even see a scratch or dent)
Polarized UV400
100% UVA and UVB Protection
Scratch-resistant
Stands up to wear and tear
and the beach
Instant self-healing coating
Conceals deeper scratches
(repairs scratches up to 20um)
Impact-resistant
No cracks
No dents
No problems
Shatter-proof
No dangerous shards when you’re
living dangerously
Lightweight
So they don’t slide down your nose when you lean forward
Won’t bend out of shape when you inevitably sit on them.
For fall-off-your-face-proof grip.
And to accommodate wider faces
Won't scratch off
Stands the test of time
Subtle, classic, pairs with everything
Steel plate reinforced case
For protection and durability
Case folds flat
Fits in your pocket.
Say goodbye to bulky cases
Thick microfiber cleaning cloth
For structure and durability
The folding metal case and microfiber lens cloth comes with each pair of sunglasses
Pinch to zoom
Breeze through
your day in sunglasses
designed for durability
and everlasting style
Here’s a secret most brands don’t want you to know
What makes premium apparel premium? Is it the quality of the fabrics, materials and designs, or is it artificially inflated prices?
Most premium apparel brands sell basic underwear for +$30 and dress shirts for +$120 when they cost a fraction to make. And you may have noticed that these same brands used inflation and rising costs as cloud cover to raise their prices 15 - 30% despite the actual inflation rate being considerably lower.
But why?
Because they are more focused on making more money for themselves and their shareholders rather than delivering value to their customers. Their priority is to spend more money on marketing to sell an “aspirational lifestyle”, bolster their margins by lowering product quality and cutting costs, and create a false sense of exclusivity to justify their high prices. How else can you convince someone to spend more money on clothes that have fewer features, less performance, and ultimately less comfort?
Create artificial exclusivity that they expect customers to pay more for
No brand recognition ‘surcharge’
We believe in pricing at the true value of the product - customers first, always
Guess who’s paying for all that? (Hint: it’s you)
Fancy packaging that just gets thrown out immediately anyways
These practices raise their product prices and benefit their bottom line, and their customers are stuck footing the bill
Lease prime real estate in malls across the country
Tons of discarded inventory from last season
Streamlined return policy with return rates 10 times lower than the industry average
Rather than keep these savings, we pass them back to you in the form of lower prices
Opt for cheaper materials to reduce costs and increase margins
Rarely pass down savings from economies of scale to customers
Work with expert craftsmen
No production shortcuts
This all adds to our production costs but it also results in best-in-class products, and we wouldn’t have it any other way.
This inspired the creation of All Citizens and our lofty mission of democratizing comfort. We set out to make premium products at more accessble prices with sustainability and social impact at our core.
We’re pursuing a more utilitarian and spartan approach to retail - no inflated prices because of “brand”, no discounting games or waiting around for coupons - just better products at better prices all year ‘round.
Welcome to better retail.
