Frontier Series
At All Citizens, we believe high-performance and innovation don't have to come at a high price tag. While we continue our product innovation by pioneering advancements in material science and construction techniques, innovating on customer value and reducing prices - without sacrificing quality - requires true supply-side innovation and a fundamental shift in operations and distribution.
The Frontier Series is a new division of All Citizens dedicated to evolving existing industry standards and pushing the boundaries of performance, functional product design, sustainability, and most importantly, customer value.
This exclusive range features limited releases of advanced prototypes in exciting new product categories, offered to you at a radical price point through a campaign funding model.
Here's how it works:
- We design
- You back
- We deliver
To deliver on the ambitious goal of the Frontier Series, we are adopting a truly demand-driven and intentional, just-in-time production model.
Each prototype is launched as a campaign with a target production quantity. To indicate interest, you pledge $5 risk-free, and if we meet the target quantity, we start production and confirm your pre-order.
Your pledge also guarantees an exclusive discount (valued well above $5) as well as direct input into the product design - this means you will have a hand in guiding our product development.
All campaigns are all-or-nothing, so if we don’t meet the quantity goal, your pledge is refunded back to you and we don’t move forward with production.
Why a demand-driven model?
The economic environment and global supply chain is changing, and these realities require new business models. Traditional demand forecasting often leads to overstocking and holding large quantities of inventory, or understocking and running out - in other words, waste. Most businesses simply accept this reality and increase their product prices to offset this additional cost.
Our model lets customers dictate production, perfectly align it with demand and significantly reduce waste - no over production, no additional transportation costs, no excess storage costs - resulting in significant savings. This savings allows us to invest more into building products that punch well above their weight class in terms of quality, performance and price.
