FINAL SALE - Classic Boxer Brief - Standard Fit - Previous Generation

$ 12.00 $ 16.00 Sale
$ 24.00

Other brands

Gotham
Gotham
True Blue
True Blue
Breathe Zones are strategically placed in heat-prone areas to allow for airflow
Breathe Zones are strategically placed in heat-prone areas to allow for airflow
Performance Microfiber that is soft and moisture-wicking
Performance Microfiber that is soft and moisture-wicking
Clean, durable flatlock stitching to reduce chafing
Clean, durable flatlock stitching to reduce chafing

FINAL SALE - Classic Boxer Brief - Standard Fit - Previous Generation

$ 12.00 $ 16.00 Sale
$ 24.00

Other brands

Size:

Fit Guide

Color: True Blue

We’ll help you find the right size

01. 02.

What pants size do you wear?

Are your thighs thicker than average or average?

Based on your selections, we recommend
icon

Free 30-day return on your 1st item in each product category

icon

Order 2+ units: return / exchange deductions apply.

icon

Fewer returns = lower costs for us = lower prices for you. We call it our sustainable returns guarantee

List of all product categories:

1. Underwear - all underwear ranges (Elite II, Paradise Pocket, Tactical II, Endurance, Classic), fits (Standard, Athletic, Longer), styles (boxer brief, trunk, brief, boxer) and fabrics (Re:Luxe, Compression, Luxe) are considered the same product category.

Intimate items such as underwear and socks cannot be resold once worn due to hygiene and health code policies. Because of this, we can only process a refund for 1 pair of underwear and socks that have been taken out of their packaging only if you order 1 pair. But don't worry, we have a very accurate fit guide that usually gets it right the first time. When ordering 2 or more pairs, neither gets a free return or exchange.

2. Performance Dress shirt and the Performance Short Sleeve Button Up in all styles, fits and fabrics are considered the same product line

3. Essential V Neck and Crew Neck in all styles, fits and fabrics are considered the same product line

4. AirWeight undershirt - High V and Deep V are considered the same product line

5. All socks in any fit or style are considered the same product category

6. Contender Training Shorts and Heavyweight Training Shorts are considered the same product line

7. The Limitless Performance Chino

Engineer’s Notes

All sales final. No returns or exchanges on discounted items.

A modern, upgraded base layer - pairing luxe performance microfiber with smart designs to make this staple a comfort powerhouse.

This pair packs all the features you need for work, sweat, play and everything in between (because you’ve got better things to do than remembering to pack an extra pair).
    Garment Care
    View details

    Customer Reviews

    Based on 3 reviews
    67%
    (2)
    33%
    (1)
    0%
    (0)
    0%
    (0)
    0%
    (0)
    S
    Stephen B.
    Very comfortable

    Well made at reasonable price with no annoying brand labeling

    s
    sandi d.
    My husband love them!

    My husband has been complaining about his underwear riding up into his crack for months!
    He was very skeptical that any underwear could be an improvement so I decided to order 2 pair for him. They are a hit and he can really tell the difference! Thank you for solving his problem!

    R
    Rob
    Best fitting underwear

    These have been the best fitting underwear I’ve ever had.

    Works well with
    X

    Here’s a secret most brands don’t want you to know

    What makes premium apparel premium? Is it the quality of the fabrics, materials and designs, or is it artificially inflated prices?

    What makes premium apparel premium? Is it the quality of the fabrics, materials and designs, or is it artificially inflated prices?

    But why?

    Because these businesses prioritize making more money for themselves and their shareholders rather than delivering more value to their customers. This leads them to spend more money on marketing to sell an “aspirational lifestyle”, bolster their margins by lowering product quality and cutting costs, and create a false sense of exclusivity to justify their high prices. How else can you convince someone to spend more money on clothes that have fewer features, less performance, and ultimately less comfort?

    Overview
    “Brand” Mark Up
    Marketing
    Other Operating Costs
    Product Production and Delivery
    $42
    +
    “Brand” Mark Up
    +
    Marketing
    +
    Other Operating Costs
    +
    Product Production
    and Delivery
    Traditional Designer Labels
    $32
    +
    “Brand” Mark Up
    +
    Marketing
    +
    Other Operating Costs
    +
    Product Production
    and Delivery
    Other DTC Brands
    $18
    +
    “Brand” Mark Up
    +
    Marketing
    +
    Other Operating Costs
    +
    Product Production
    and Delivery
    All Citizens
    Inflate prices because of “brand”

    Create artificial exclusivity that they expect customers to pay more for
    +
    “Brand” Mark Up
    Traditional Designer Labels
    Pad margins because Venture Capital investors are owed a high return
    +
    “Brand” Mark Up
    Other DTC Brands
    No padded margins

    No brand recognition ‘surcharge’

    We believe in pricing at the true value of the product - customers first, always
    +
    “Brand” Mark Up
    All Citizens
    Celebrity endorsements, TV commercials, runway shows that you never watch, a flagship on 5th Ave…

    Guess who’s paying for all that? (Hint: it’s you)
    +
    Marketing
    Traditional Designer Labels
    Massive social media ad budgets

    Fancy packaging that just gets thrown out immediately anyways

    These practices raise their product prices and benefit their bottom line, and their customers are stuck footing the bill
    +
    Marketing
    Other DTC Brands
    We believe customers should only pay for the product, not the hype
    +
    Marketing
    All Citizens
    Sell to retail and wholesale partners who in turn add a markup

    Lease prime real estate in malls across the country

    Tons of discarded inventory from last season
    +
    Other Operating Costs
    Traditional Designer Labels
    An average of 1 in 4 products being returned contributes to high operating costs and product prices
    +
    Other Operating Costs
    Other DTC Brands
    Small production runs ensure we have very little overhead and waste

    Streamlined return policy with return rates 10 times lower than the industry average

    Rather than keep these savings, we pass them back to you in the form of lower prices
    +
    Other Operating Costs
    All Citizens
    Churn out seasonal products as quickly as possible

    Opt for cheaper materials to reduce costs and increase margins

    Rarely pass down savings from economies of scale to customers
    +
    Product Production and Delivery
    Traditional Designer Labels
    Marginally improved products made as “good enough” substitutes masked by clever marketing
    +
    Product Production
    and Delivery
    Other DTC Brands
    Invest 3 times more than competitors on category-leading fabrics and materials

    Work with expert craftsmen

    No production shortcuts

    This all adds to our production costs but it also results in best-in-class products, and we wouldn’t have it any other way.
    +
    Product Production
    and Delivery
    All Citizens

    This inspired the creation of All Citizens and our lofty mission of democratizing comfort. We set out to make premium products at more accessble prices with sustainability and social impact at our core.

    We’re pursuing a more utilitarian and spartan approach to retail - no inflated prices because of “brand”, no discounting games or waiting around for coupons - just better products at better prices all year ‘round.

    Welcome to better retail.